In recent week’s GSPC has been pioneering the use of QR codes on For Sale boards – with some success.
As you probably know, QR codes are those square barcodes that you can scan with your mobile phone. In the case of selected properties for sale through GSPC, the code attached to the For Sale board takes you to the specific page on our mobile web site about that property.
As well as providing detailed information about size and price, that page also provides a telephone number that can be used to arrange a viewing up to 9.00pm on weekdays and at weekends. It means that prospective buyers can arrange a viewing while they are outside the relevant property if they want to.
But do they work? The evidence so far is that they do, although location has a significant influence. Well sited boards in popular residential locations are getting somewhere between 25 and 30 scans a month – not quite one a day. Of course, some codes will be scanned out of pure curiosity, but even so that’s a valuable addition to the marketing armoury.
There’s also some evidence that the more frequently the QR code is scanned, the more likely the property is to sell quickly and well. That makes sense, of course, because a popular property will generate a lot of interest. But the fact that the QR codes of popular properties are more frequently scanned strongly suggests that they are used by genuine buyers.