We are very pleased to announce that we have officially launched our new branding and website for GSPC.
As well as the new website, the logo will be incorporated into a refresh for the GSPC property guide, which is circulated to 550 outlets in Glasgow and the west of Scotland, and will also feature in a new advertising campaign due to launch in 2017. This logo will also be used by GSPC’s network of 130 solicitor estate agents along with the strapline ‘All You Need is GSPC’.
GSPC’s new logo was designed by ESPC Design to take into account the original green and blue colour, but gave it a modern refresh. Similarly, the website was updated so as to make it as easy as possible to search for all the properties available for sale, as well as useful advice and information.
The change to the GSPC logo comes ahead of a rebranding of SPC Scotland, creating a unified approach in supporting solicitor estate agents across Scotland. Other SPCs, including ESPC, are also undergoing a rebrand over the coming year.
As well as new branding, we will also be launching our new quarterly house price report for GSPC, which will analyse how the property market across Glasgow and the west is performing.
GSPC, which was founded in 1993, will also open a new showroom in Glasgow in spring 2017, which will be a one-stop shop for people to browse the property listings and access expert advice on conveyancing and the property market.
GSPC’s chief operating officer Pamela Ross said: “This new logo is clean and simple and really reflects our values at GSPC. We’re the home of everything for buying and selling property, and we also know that 85% of buyers purchase a new property in the same postcode. So it is important to us to reflect the community in Glasgow and the west of Scotland, and to ensure that we are the place to come for local advice.
“We aim for our new marketing strategy to be built on the already high brand awareness which was recently verified by independent research and overall showed a very positive outcome for our brand.”