In recent week’s GSPC has been pioneering the use of QR codes on For Sale boards – with some success.
As you probably know, QR codes are those square barcodes that you can scan with your mobile phone. In the case of selected properties for sale through GSPC, the code attached to the For Sale board takes you to the specific page on our mobile web site about that property.
As well as providing detailed information about size and price, that page also provides a telephone number that can be used to arrange a viewing up to 9.00pm on weekdays and at weekends. It means that prospective buyers can arrange a viewing while they are outside the relevant property if they want to.
But do they work? The evidence so far is that they do, although location has a significant influence. Well sited boards in popular residential locations are getting somewhere between 25 and 30 scans a month – not quite one a day. Of course, some codes will be scanned out of pure curiosity, but even so that’s a valuable addition to the marketing armoury.
There’s also some evidence that the more frequently the QR code is scanned, the more likely the property is to sell quickly and well. That makes sense, of course, because a popular property will generate a lot of interest. But the fact that the QR codes of popular properties are more frequently scanned strongly suggests that they are used by genuine buyers.
QR codes seem to be everywhere these days and quite often they seem to be me to be no more than a gimmick. But I think they work in property marketing because they give the user information that he or she wouldn’t otherwise get so easily or so quickly. If you are currently house hunting, you will know how frustrating it is see a house for sale, but not to have enough information to know whether it could be right for you.
Of course, you can wait for the agent to open, but that means delays. Or you can use your mobile to search on-line, but that can be a cumbersome experience and, unless you are using the GSPC web site, you won’t get the number you need to arrange a viewing out of normal working hours. It’s much easier to go straight to the relevant property, especially if there’s a realistic prospect of arranging a viewing then and there.
We’ve been sufficiently convinced by the value of QR codes to roll them out more generally. Anyone instructing a GSPC member firm can now get a QR code for the For Sale board outside their home if they want one. If you are thinking of selling and want one for your home, ask any GSPC member firm for more information.